Industry/ Category Experiences
FRC Singapore offers FULL Market Research Services for both qualitative and quantitative studies. We are specialized in but not limited to the following industries/ business sectors…
Banking & Finance
FMCG, e.g., F & B, groceries, household, personal care, infant nutrition (IMF)
Luxury products
Healthcare/ Medical/ Pharmaceuticals
Beauty/ skincare/ makeups
IT/ Innovation/ e-Commerce
Hospitality/ Tourism
Automotive
And many others business areas pertaining to our clients’ research needs.
Qualitative Approach
- Full Focus Group Discussion (FGD)
- Mini-FGD
- Quad
- Triad
- Dyad
- In-depth Interview (IDI)
- Online Community/ Mobile Diary
- Ethnography/ In-Home Visit (IHV)
- In-store Observation/ Shop-Along/ Mystery Shopping
- Product Placement
Quantitative Approach
- Face-to-Face
- Telephone
- Online
- Street Intercepts
- Fix-location Intercepts, e.g., Retail/ Store intercepts, Exit intercept/ interviews
- Central Location Testing (CLT)
- Door-to-Door
FULL FOCUS GROUP DISCUSSION (FGD)
A group vibe encourages stress-free interactions among the targeted consumers, to express their opinions, either positive or less positive about a product/ category/ brand.
Facilitated by experienced moderator to initiate heated discussions that help to garner views/ feedback, spark ideas and generate insights behind each topic of discussion.
A well-equipped facility (with one-way mirror, video & audio system) allows clients to listen and observe the discussion in real time & close-up.
IN-DEPTH INTERVIEW (IDI)
An one-on-one interview is ideal for conducting discussions about sensitive, personal and B2B-related topics, e.g., with senior business executives or high-net-worth individuals.
It is also appropriate for product (physical/ digital) testing, where possible influences/ biases are at minimal (compared to a group discussion).
Each respondent is given ample time and private space to comfortably share his/ her thoughts/ experience/ honest opinion about a specific topic.
ETHNOGRAPHY/ IN-HOME VISIT (IHV)
An ideal approach for understanding consumers’ attitude/ usage/ storage of a product, via observing and learning in-person about factors that contributes to their existing consumption behavior/ habits, e.g., home environment, lifestyle, family settings, and etc.
Unveil how a category brand and/ or product impact consumers’ daily lives, and explore possible opportunities to better engage with them.
IN-STORE OBSERVATION/ SHOP-ALONG
An one-on-one accompanied shopping trip with consumers, can be task or non-task driven, brand-led or blind, either tagged with an in-store walkthrough, or a pre and/or post-shopping interview.
An ideal method to observe shoppers’ shopping journey in context (real store environment), to understand how consumers interact/ engage with the various in-store touch-points, e.g., products, packaging, displays vehicles, promotions, and/or sales assistants.
Instant capture of how preferences over a brand/ product is being established, and how purchase decisions are influenced/ made.
One of the most effective means to evaluable in-store experience and category shopping path-to-purchase, and identify areas of improvements, marketing and product communication with target consumers.
FACE-TO-FACE
Face-to-face interviewing involves establishing a conversation with respondents in person. This interview method is highly adopted given that the study involves a showing of stimuli materials to the target respondents, e.g., images, concepts, advertisement video content, and etc.; or, if the interview duration is estimated to be overly long via a telephone interview.
In some of the Asian cultures, people prefer to meet up, knowing and seeing who is interviewing them, to establish a personal interaction & touch. As such, for some of the countries/ industries, this method would be strongly recommended.
TELEPHONE
For all telephone interviewing projects you will be expected to achieve a certain number of interviews per hour depending on the length of the questionnaire and the relative difficulty in locating a respondent who qualifies. We own and operate in- house service web-based telephone centers in Hong Kong, with native-speakers covering in Pacific Asia for web-based telephone interviews/Paper & Pencil telephone interviews. Also, we provide a highly experienced team of interviewers logging-in directly through our VCC (Virtual Command Center), allowing for full control and management of interviewers, programming and quotas.
ONLINE
We have invested a lot of resources to provide our clients with safe, reliable and representative data collected online through online panels, telephone recruit-to-web or CAWI methodologies.
Our latest CATI technology offers the convenience of "mixed-mode" studies, allowing respondents to choose between completing the survey over the phone with our interviewer or do it online independently.
STREET INTERCEPTS
Street intercept interviewing involves approaching all people in an outdoor area such as a strip shopping street or an open market. Intercept interviews are usually ten minutes or less in length as there is often no suitable place to sit down for these interviews.
This is a common form of research method that involves approaching & interviewing likely prospects at a specified time and area of location, i.e., an area where a high number of the specified target group is likely to be present. Intercept surveys have great advantages in terms of cost, turnaround time and establishing a good range of views and demographic spread.
FIX-LOCATION INTERCEPTS - E.G., RETAIL/ STORE INTERCEPTS, EXIT INTERCEPT/ INTERVIEWS
In-store intercept enables an almost-immediate recall of moment of browsing, purchase and the overall experience with in-store shopping experiences. This is often used to capture IN THE MOMENT behavior, drivers and barriers, service evaluations.
CENTRAL LOCATION TESTING (CLT)
Central location or 'Shopping Centre' interviewing involves approaching all people within a specified area of the Shopping Centre.
The reason for interviewing in shopping centers is often because there are large amounts of products to ask people and it would be too heavy to carry them door-to-door or, we may need to show respondents a video of advertisements. An advantage of using shopping centers is they have power available to assist in using video recorders. It usually takes no longer than twenty minutes
DOOR-TO-DOOR
Door-to-door interviewing involves approaching households in a specified area in a pre-determined order which is on average are about half an hour in length and usually, involve showing the respondents a series of cards or photographs.
